Sectorinstituut transport en logistiek

Get up from the couch! Discover the sector that keeps the Netherlands moving

The Sectorinstituut Transport en Logistiek (STL) is responsible for the inflow and long-term employment of skilled people in the sector. Our reporter (Shanna) criss-crosses the country to investigate the sector that keeps the Netherlands moving.

The concept

Each episode focuses on a challenge and covers one job in the sector. What sort of challenges are truck drivers faced with? And what does a warehouse employee do exactly? In a fun and engaging way, Shanna shadows an employee for a day, continually asking questions about the ins and outs. She also joins them in a challenge in order to experience what work in this sector is really like.

Working in transport and logistics involves lots of (daily) challenges. With a professional practical skills course (BBL) you learn to overcome these challenges and you immediately earn money.


We developed the content strategy for this campaign, and devised and implemented the complete video concept. We produced a trailer, shot various episodes with sector employees and used pre-rolls to promote the campaign.


The results

views of the trailer
views of episode 1
views of episode 2
apprentices reached

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