The Sectorinstituut Transport en Logistiek (STL) is responsible for the inflow and long-term employment of skilled people in the sector. Our reporter (Shanna) criss-crosses the country to investigate the sector that keeps the Netherlands moving.
Each episode focuses on a challenge and covers one job in the sector. What sort of challenges are truck drivers faced with? And what does a warehouse employee do exactly? In a fun and engaging way, Shanna shadows an employee for a day, continually asking questions about the ins and outs. She also joins them in a challenge in order to experience what work in this sector is really like.
We developed the content strategy for this campaign, and devised and implemented the complete video concept. We produced a trailer, shot various episodes with sector employees and used pre-rolls to promote the campaign.
Halter CNC Automation
A new positioning: From challenger to thought leader