InCosmetics Global took place in Paris this year. For 30 years, this trade fair has been the leading event for personal care ingredients and products. Once again, we developed a trade show concept; a unique stand measuring160 m2 for IMCD Personal Care and co-exhibitors Nikko Group, Grant Industries and Jan Dekker
IMCD is a pioneer when it comes to new developments in the personal care industry. This drives them to find new ways to innovate, with an eye to the future. That’s partly why the theme of this year’s trade show concept and stand was: ‘Outlook for the future’. We developed a design and construction in which words and images reflected the company’s progressive way of working.
In order to provide a high level of expertise, everyone at IMCD must have a sharp eye. They need it to spot the coming trends and changing customer needs as well as new formulations and suppliers. An eye for detail sees what’s actually affecting customers. We gave this eye a special place in the design, just like we did at the Fakuma trade fair. It gave the stand an interactive setting for presentations and a real eye-catcher that drew attention.
Brand DNA as starting point for personal and effective content